I do not want the same opponents - car build a new blog - the focus of blog

 Commercial real estate or retail chain - how to make money Macalline what?   Build a new car: in fact, I make a profit, what? Is a little rent.   Is a brand management or capital operation - vehicle build a new place to come up with? <> build a new car: the first spring, we are land prices go badly, the second spring, then, asset securitization. <> Please pay attention to guest star in China U.S. current operators Chiron, chairman of car 建 New also like IKEA design customized by improving profit margins, its profit model is to continue to build stores to buy, then shop for rental income. Many times, people even do not know, what is Macalline retail chain, was a commercial real estate . Fang Wang Jin   you compared this format, Who is most like build a new car are not. I think we have created a business model. should say we have no voice .  build a new car in 1966, was born in Jiangsu Province as 6 Tan, 16-year-old started doing carpentry around the country to make money, 20 years old, he borrowed 600 yuan start furniture business. <> 1988, build a new car out of the first of their own furniture shops. After 8 years, he founded in Jiangsu Province, more than 20 Red Star Furniture City, and in August 1994 set up the Red Star Furniture Group .1997 so far, Red Star Furniture Group has 27 large furniture chain stores, ;> 【Standard Edition】 <> born in 1966 in Changzhou, Jiangsu <> out to do carpentry in 1982 <> 1986, founded the furniture workshop <> 1988 and founded the furniture shops < > Established in 1994, Changzhou Star Furniture Group <> 1997-2005 Red Star Furniture Group in China opened 27 large furniture chain stores <> <> 【voice】 <> car build a new transition began in the mid-90s, when large and small, fiercely competitive furniture manufacturer, furniture manufacturers fight over distribution channels. car building new star furniture is also facing a crisis of poor sales, in order to save the business, he determined to give up the furniture manufacturing The main business and concentrate on laying of furniture in the country of sale terminals - Macalline home store. <> this trick to build a new car to take the lead, after 10 years of accumulation, scale of operation more than 150 Macalline million square meters, Red Star Group has a market value of fixed assets reached 100 billion yuan, annual rental income of more than 800 million yuan .<><> A0329 [car build new] business model abroad, like us, you are such it also has shopping mall, it is actually called the store brand unity. But abroad it is not shopping mall chain .<><>】 【Fang Wang Jin <> that the forms from the basic terms, have not you bought the furniture, then add a reasonable profit do you think to consumers, but the manufacturers here to meet directly with the consumer transaction, you only provide the venue, do you think between the two, you where such advantage ?<><>】 【build a new car <> I now this is the factory directly to consumers .<><>】 【Fang Hongin < > If you change a form, for example, say your rent is slightly lower number, but it simply asked the sales associate, for example, a few percent of its sales, is that you want to extract the management fee, or the overall marketing costs This business model would not be better to build a new car ?<><> 【】 <> I have this model, the first is it beneficial for the plant, it can develop the brand, it can design new products . then the second is also especially beneficial for customers, customers can be great choice, you can buy hand the price of the product .<><>】 【Fang Wang Jin <> this model with many household appliances industry chain stores, this model is not the same, home appliance chain store industry, it is all the goods came, operators buy it, then it should be three months or more for a long time to check out home appliances manufacturers. That way, it there is enough space to decide the price of goods sold, you can sell, it's the interests of the sellers directly to the store to stay in their own hands, why not take that kind of approach ?<><> ; 【】 build a new car <> your business model as this appliance is lower than others I have sold, or lower than others in a few products, to display its prices low. by this means to press the factory, so that plant within a period of time the factory price cuts, price cuts that time the factory, the factory this profit diminisher, diminisher, and then there's also closed down the factory, the factory is getting less and less. So I think this business model of China's home appliance industry is such a destruction, is a hazard. and it is incapable of innovation, and I think every Chinese household electrical appliance factory is, household appliances topple the mall, and in the end must be the whole collapse. my models and they are completely different to where? I put into our (sales) fields (manufacturers) under control, not the manufacturers do not let it come in, be sure to price can not sell higher than others. The second a quality that is consistent with the demands of consumers. customers are not satisfied, you can return, my job is to hold both ends. the middle to make it to play. you look me right in the store business, in fact, the first building that we are store, put the macro into the store .<><>】 【Party <> to do commercial real estate .<><>】 【build a new car <> to buy land down, put it built up. but I do not sell, nor is commercial real estate, and that in the construction process, our reinforced concrete ah, ah, we buy their own, and our engineering team of our own organization, then we unite the local builders, and It is the joint, it helps us manage, we have to pay the cost by us, we have to build. It's the cost to less, this is the second part, the second program, the third means that we are doing store marketing and sales. is that our three programs, in fact, I'll make a profit, what is the point into the rental .<><>】 【Fang Wang <> What if you do a Under the form, you received the payment just like the manufacturers settled immediately, or are common entry that you talk to for some time after the car manufacturers to build a new settlement ?<><> 【】 <> Now most of them are common entry, cash register uniform to us here is the cash register later, we settled within seven days to the manufacturers .<><>】 【Fang Wang Jin <> we say that the cost of the problem, to such a settlement is over, all of hundred percent of the purchase price to give back to manufacturers, or do you still have to mention from what percentage of them build a new car ?<><> 【】 <> does not mention. We are one hundred percent of the purchase price to the manufacturers .<><>】 【Fang Wang Jin <> manufacturers just give you is to pay the rent on the line ?<><> 【 ],[to a certain extent, for instance, you really have three to four stores, you face, which started from the sales commission, because the formation of your terminal, and others can not do without you. you put a 2%, 5% , it takes you no way. your cash flow is also like a ?<><>】 【build a new car <> not, why ?<><>】 【Fang Wang Jin < ;> You're talking in front of the camera build a new car Oh .<><> 【】 <> Although I am able to occupy the Chinese market more than a. but if I do so, will I do feed dead .<><>】 【Fang Wang <> If you want to really, say the rent is slightly down a bit, then, anyway, they are now a daily turnover of pay, you are unified Collection, you see it and how much it sells. I'll mention in which 2%, 3%, they do not come? or he is willing to continue to play with you, we tied even tighter? <> ; <> 【】 build a new car <> I feel that although I mentioned 2%, 3%, they may have no opinion, may also be willing to give me what .<><>】 【Fang Wang Jin <> tied even tighter ah .<><>】 【build a new car <> Some people flatter me, I actually give it, so I am happy about. I think he This is causing me. Why, because I do not want to break my rules of the game. <> <> macro into】 【Party <> In the last year (sales) have eighty million. If you just extract them from the sales of 1% management fee, should not a particularly large manufacturers in terms of pressure, you get eight million net profit. I think it is 1% you mentioned, it is impossible to kill it off, Why not start the car build a new】 【?<><> <> I do not say put 1%, 3% is put out at .<><> can provide 【Fang Wang into】 <> pair. is a multi-billion year net profit .<><>】 【build a new car <> But no, this is to change our rules. <> <> 【trailers】 <> recovery is slow, profitable single, Macalline how to expand? <> Fang Wang Jin: 12 years to a very slow recovery is a process. Your new investment from Where come from? <> land rose, the cost increase, how to open new store build a new car? <> build a new car: our next step or to the soft attack, and where better to do, we do first. <> Please continue concerned about the market to attract more capital into .2005, the national capital city of 1 million square meters of new home there are dozens of stores around class, large furniture retail end of the growth rate of 30%. As the retail market of home generally higher investment expectations, resulting in commercial land prices rising and at the same time, accelerated expansion can Macalline only the formation of scale in the country, increasing the cost of increased shop, build a new car how to solve the problem of funds? <> <> macro into】 【Party <> you just say they want to be in the next two to three years, able to turn to 50 of 27 stores, then in fact there are about 20 stores, to build more than 20, you mean a building of this store, how much to invest? several hundred million ?<><>】 【build a new car <> an average of about two million a store. <> < > macro into】 【Party <> You're a commercial building, your own investments, just how long money can rent back to ?<><>】 【build a new car <> Now This is one of our stores as a product to do, but much of our products in the calculation, we can not exceed 12 years .<><>】 【Fang Wang Jin <> you 12 years to recovery, this is a very slow a process. your new investment from where it ?<><>】 【build a new car <> on the one hand we are reducing the cost of the so-called lower costs, because We are a target customer base, we do not choose the city center, but we will choose the direction of development in the city where .<><>】 【Fang Wang Jin <> suburbs. <> <> 【】 build a new car <> the city to choose in the local development, we first buy a piece of land, very cheap. In this way, the government it wants to develop this area, because our store is a brand It is also very like us, it wants us to .<><>】 【Fang Wang Jin <> do prosperous, that place can be busy .<><> 【Car Jianxin】 <> pair, then we go to it, it gives us is actually relatively cheap, relatively low cost we started doing again. to do so, the process of doing, this region is ripe, the three In the first years, the development zone, or a new area, or a government focus on the development area. it matures, its premium rise three to five times, and that more examples. because you want our land and the City central difference between the premium it twenty times, yes, there are also at least ten times that. So it has developed three to five years, it is almost the same. similar circumstances, that our asset quality is high. then we to bank loans, banks that are more suitable, we are playing on the break, or hit the already discounted list, or even lower point, we mortgaged to the bank. then give us a sum of money banks, coupled with the strength of our original savings. <> <> macro into】 【Party <> to develop a .<><> below to go build a new car】 【<> go to development. This cycle of development. <> < > macro into】 【Party <> You did not land speculation over the middle of, say, to hundreds of thousands of square (square) meters is enough for your store, you first of three million square circle (square) meters, and later You million square (square) meters built up after the store, such as turning the land twice, and you then sell the remaining two hundred thousand have done it before you build a new car ?<><> 【】 < > I want to like this done, but I was no doing, why, we do not have energy to do other things, enclosure. because we do like the way this store could make money, then I will not do the other . less money that I am willing to do this, do not want to do anything else. because I want to quickly rule in China in this market .<><>】 【Fang Wang Jin <> but I have a worry, because you run into a few years ago China's land in the up, house prices rose to such a large background, this approach you can because you still take money from the bank by the mortgage. If the next long-term real estate in China For example, in a relatively static state, if there is such a state, or tightening of the banks, especially the real estate property as collateral for the loan. that you are not tension ?<><> once funds to build a new】 【car <> On the one hand means that we some time ago, land prices are more than we have appreciated the several billion. Secondly we had accumulated, we had to do this store for over ten years, has accumulated part of this strength. so let's end in itself, then the third, it is now just want to push this country, this asset securitization fits the times, I think the prospect of a wider back, we met a second a spring. In the first spring, we are land prices go badly, the second spring, then, asset securitization, then we certainly faster pace of development into macro .<><>】 【Party <> ; If you want to consider listing the words for example, how people count, their method may not count as your commercial enterprise, he could really let you have a commercial property developer, nothing you do not sell, you are in the form of rent, can not you count as commercial circulation enterprises. It is because you do flow, but what I've got to take money from circulation on the car is actually build a new .<><> 【】 <> right ah, now I'm outside say, we are commercial chain, chain of home business. But what, in fact we are not doing that ,<><>】 【party macros into <> you're doing, but you do not from where it money .<><>】 【build a new car <> is not there to take money, it seemed to in the house built, and some people I also positioned as a real estate developer. <> < ;> macro into】 【Party <> You must count the real estate developers build new car ah .<><> 【】 <> few years ago, I have been of the things listed. So discuss later, I think because of relatively large plates of our assets to the market square, then the macro into the】 【,<><> <> but your cash flow is not good .<><> ; 【】 build a new car <> cash flow is not good, can not get much money. So we still think of ways to control costs in the above, how in the development of the above to cross-fuss .<><> 【side Wang Jin】 <> so you realize this form of listing is also difficult to build a new car ?<><> 【】 <> currently can not, I thought about for years. <> < > macro into】 【Party <> in fact listed in addition to outside, you have one, a possible quick access to funds, is a joint venture with foreign capital, such as foreign investment even if it is to pay a little more, it Holdings, Would you like to do the things you build a new car ?<><> 【】 <> We are one of the first half of our company in Hong Kong, I will not say who, that is, talk to us, and that is part of our several shopping centers, it is a 150 million U.S. dollars, is our nine stores, a 150 million U.S. dollars, it will be holding 55%, 49% and then we say you, we give you do, you do not give you 55% I do. So we negotiated .<><> no party macros into】 【<> This is your principle, you have to build a new car holding ?<><>】 【< > We must holding, because we love the brand is, we will not sell the brand. because it sold the equivalent of holding a party macros into .<><> 【】 < ;> Wal-Mart if the money, the more money you buy, you are dry or quit ?<><>】 【build a new car <> It must not do. <> ; <> 【trailers】 <> furniture manufacturers both good and bad, how Meikailong admission screening who? <> build a new car: the same as oil refining, that is, to a good scouring out. < > How to lease a piece of paper to ensure quality, ensure the quality of any car build a new trick? <> build a new car: Because our one-year agreement is signed, we are bitterly powerful at this point. <> Please continue to pay attention manage to extract any sales commission, in order to allow chain stores to attract more consumers, build a new car each year hundreds of millions of capital expenditure to build its brand image. <>, however, does not smooth the road of brand building, domestic furniture production more than 50,000 companies, products, competition between them is mainly to price competition, the whole brand of low-end furniture industry, but also to enhance the brand image of the face Macalline 【problems .<><> ],[that I find to find a particularly bad thing, Macalline certainly, or the most luxurious thing I want to, Macalline there, you want three, what kind of impression you leave consumers? <> <> 【】 build a new car <> My first impression is, to our shop here he is satisfied with that. because we have been the name of the brand's stores, second, I think consumers want and let him have more choice. Our products are placed here, allowing people to, consumers can see, and can simulate. must sell than others to ensure that prices are expensive, then we played the slogan, if the price that we sell expensive than the others, we have to treble damages. The main point is to say that to have sales, sales to reduce costs, to reduce costs. <> < > macro into】 【Party <> was really looking for, I bought a sofa here, you, next to find a cheaper here than you, have you got from ?<><> 【 ],[in order before there is agreement, you (supplier) can not sell expensive than the others, expensive than the others, you will bear the consequences. then he lost out. All of us in this field into our factory, we must guarantee the quality and delivery Other specifications of the deposit. and then to pay our rent .<><>】 【Fang Wang Jin <> you guarantee the quality of how this algorithm is that each averaging operator, or according to its sales ratio calculated ?<><>】 【build a new car <> We are all in accordance with the area to count .<><>】 【party macros into <> If it really happened Peifu When you exchange the money together and then go to the first paid out later, there is no guarantee of quality will find it is not enough compensation for this fact, there is no ?<><> 【build a new car 】 <> should be said that the quality of our margin, we collected in the country has more than forty million, a sum of money every year but only a few hundred thousand not to. the quality of the interest margin are used can not afford. here we All of the products sold by us to take full responsibility Macalline, the implementation of Xianxingpeifu. because it also has closed down some factories, and it is what we sell here after it lost the quality is also not enough margin there, I think our furniture stores, including China, other business, I think we should first establish that the commercial brand .<><> voice】 【<> according to build a new car standards, the 5 Chinese furniture manufacturing industry million more than companies, brands is not truly be called more than two thousand, and the quality of the companies are not more than one thousand. In addition to the store within a unified manufacturers than price control, the selection of better producers stay at Red Star Meikai still seems important .<><> Dragon Fang Wang Jin 【】 <> specific to each manufacturer here, you must have a certain phase-out, or because it does not meet your requirements You let it go, or find its own does not survive here, to go its own requirements, the elimination rate how much each year build a new car ?<><> 【】 <> 5% of the phase-out rate, the most important is that we must optimize our brand. We want to update the brand, mainly to increase our brand up, put each into 5 %.<><>】 【Fang Wang <> you 5% of this year, and you out of who? are you to decide who will go, or yourself does not survive, and their own initiative to go ?<><>】 【build a new car <> that there are about 2 % of its own does not survive, and go into the macro side .<><> 【】 <> is because it is carried not just rent, sell goods .<><> ; 【】 build a new car <> pair, sell goods, while its operating capacity can not, on the one hand it is possible to not meet the product does not meet the city, or do not fit the area. then about 3% we <> <> macro into】 【Party <> want it to go build a new car .<><> 【】 <> want it to go, such as its brand not , or I have entered the international brands, have a better brand came into the macro side .<><>】 【<> Who is your pick to go, what criteria you let people go? <> <> 【】 build a new car <> that we have our own standards, it's the brand level. we put our brand into one two three, this level, plus we have international brand, which is four levels, level. and then we screened out is the third level, within the third level to filter. Because I know how much it sold. After you understand it, I Who knew out to the side Hongjin .<><> 【】 <> I, for example, if you have a particular brand of loud, advertising has worked out great, then occupying the place of you also great, in fact, it can not sell much, but are so beautiful, you are out it is not out of it ?<><>】 【build a new car <> I do have out. <> < ;> macro into】 【Party <> So you have hard targets, sales, or build a new fixed target .<><>】 【car <> sales, sales on the one hand, on the other hand There are other reasons, such as its customers, the phenomenon of irresponsible, or its quality problems, because the big manufacturers it is also the quality of the .<><>】 【Fang Wang Jin < > when you are out is not required to go on their own initiative, is driven by your appearance, it is willing to go up ?<><>】 【build a new car <> because we are a one-year agreement sign, we are bitterly powerful at this point, this is one of our business know-how, it will be three years for a sign of a sign, or even years for a sign, I do not sign for it. I both signed a one-year, Under normal circumstances it is not up the rent. and my site is not a replacement for the general circumstances. think it die, then I have no hesitation, that is, the introduction of a new brand new come in, put it off .<><>】 【Fang Wang Jin <> So, you are all out to catch 27 shop, or a region that a regional perspective, build a new car ?<><> 【】 < > a region of a regional perspective, the macro side into】 【.<><> <> is that every mall to decide, not your entire list of decisions taken out of the headquarters, is not? <> < ;> build a new car】 【<> Yes, general manager of shopping centers are determined. because we have the target to him, you have to eliminate 5%. as refining the same, the good refined and continuously upgrading, and constantly enhance the macro side into】 【.<><> <> your own jokes, you are a small carpenter, now grown to have such a large company, such a large scale, you The most important factor is what makes you able to go from then build a new car today ?<><> 【】 <> affected me the most is my mother's two sentences, she said, eating Northwest winds also go to the door, do not stay home to eat, people want to go outside, that break. The second sentence is not I, poor calculation, she said. So I think we must skillfully. <> <> macro into】 【Party <> well, the car always, thank you accept our